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<p>[QUOTE=&quot;krispy, post: 766003, member: 19065&quot;]I don&#039;t think that response comes from someone well suited for replying to customers / public relations inquiries. Which should come as no big surprize.</p><p><br /></p><p>I am a graphic designer by profession and work with logos extensively in advertising campaigns, both in logo/branding/identity development and campaign development. I think the Kitco logo is more conceptual in nature. Considering the line of business that Kitco is involved in, and without knowing much of their companies historical background, I would say this shape may be (conceptually) that of an Assayers hammer head. Something like an old fashioned blacksmith&#039;s hammer in shape and as if such a device were rendered like a gold brick (in a blocky shape). Now it may not be the &#039;head of hammer&#039;, but instead a <a href="http://images.google.com/images?hl=en&amp;safe=off&amp;um=1&amp;sa=1&amp;q=assayer+hallmarks&amp;aq=f&amp;oq=&amp;aqi=&amp;start=0" target="_blank" class="externalLink ProxyLink" data-proxy-href="http://images.google.com/images?hl=en&amp;safe=off&amp;um=1&amp;sa=1&amp;q=assayer+hallmarks&amp;aq=f&amp;oq=&amp;aqi=&amp;start=0" rel="nofollow">hallmark</a> device that an assayers strikes each bar with to mark bars with data like: purity, assayers name, date. </p><p><br /></p><p>I&#039;m not sure of any of this as many times the idea of what the designer was after is too elusive or gets lost equaling little to no brand awareness based on a logo alone. In this case the name Kitco is probably enough, that they use gray for their name probably is just to play off other metals typical color to that of the gold device next to their name. </p><p><br /></p><p>Just throwing out the idea of what I &#039;think&#039; I might see in their logo.</p><p><br /></p><p><br /></p><p><img src="http://www.kitco.com/images/kitco_30yrs_black.gif" class="bbCodeImage wysiwygImage" alt="" unselectable="on" /></p><p><br /></p><p><br /></p><p><img src="https://online.kitco.com/sellprice/images/kitcogoldbar1ozfront.gif" class="bbCodeImage wysiwygImage" alt="" unselectable="on" /></p><p><br /></p><p><img src="https://online.kitco.com/sellprice/silver/Silver_Castbar100oz/images/silver_castbar_100oz.jpg" class="bbCodeImage wysiwygImage" alt="" unselectable="on" /></p><p><br /></p><p><br /></p><p><b>Black smiths hammer:</b></p><p><b><br /></b></p><p><br /></p><p><img src="http://www.scienceattractions.com/images/thumbnails/hammer_1.jpg" class="bbCodeImage wysiwygImage" alt="" unselectable="on" />[/QUOTE]</p><p><br /></p>

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