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<p>[QUOTE=&quot;Phil Ham, post: 1455865, member: 5787&quot;]I got bored and wanted to understand the potential reasoning behind the mint picking the $150 price point for the 2-coin set.&nbsp; I created a spreadsheet that makes some assumptions to determine the eventual profit motivation behind the price.&nbsp; First, I assumed that the mint pays the market price for silver, which is currently $28.55/oz as of 2 June 2012.&nbsp; Second, I assumed that the variable costs of making the set is $4.00.each, which includes manufacturing, packaging, and other variable costs.&nbsp; Third, I assumed a fixed cost of $500k for this set (sales &amp; marketing &amp; fixed direct and indirect costs).&nbsp; I&#039;m guessing on the last two items but I&#039;m trying to guess on the high side if anything.&nbsp; Based on these assumptions, the mint will make about $44 million in profit if they can sell 500k sets @ $150/each.&nbsp; They would need to sell about 645k sets to reach the same profit @ $130/each.&nbsp; They would need to sell about 755k sets to reach same profit @ $120/each.&nbsp; Based on the input from this site, I think that they should have picked a price closer to $130/each.&nbsp; I think that they would get at least another 145k in sales if they lowered the cost to about $130/each.&nbsp; Of course, it is just my opinion.[/QUOTE]</p><p><br /></p>

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