The World Gold Council or WGC plays a vital role in the industry of gold production and consumption. It is a non-profit association for the top most gold producers. The main headquarters of World Gold council is in Geneva, Switzerland but it also operates in India, China, the Middle East, Europe and the USA. The main objective of this association is to increase the promotion when it comes to the use of gold which in effect will also heighten the demand for it. The association greatly contributes by conducting extensive marketing which significantly helps in the progress of the gold industry. It has a vast coverage in the gold industry that it is capable of tapping three fourths of the total annual gold consumers. Apart from effective marketing, the association also maintains the current status of gold consumption, not allowing opportunity for decline. In its goal to keep the industry getting better and better it even supports researches which aim to find out more about new uses for gold and discover new products which contain gold. The association is all out when it comes to providing assistance in the exploration for more business opportunities so it co-sponsor in researches. In fact, when the jewelry with 99% gold was developed, the association was behind it too. The association does not just focus on the marketing aspect because it also engages itself to affairs which involve the government. It serves as a bridge between the jewelry sector and the government. For many, the association has served as leader and initiator which pushed for greater good of the gold industry. The role it plays crosses all sectors involved in the gold industry. Investments depend on the facts and studies which come from the association. Even the government and the Central Banks value the association’s position when it comes to assessment of the business. The Jewelry sector is in much arrears to the association too since it continues to create demand for gold as adornment and necessity. What makes the association truly stand out is not just its drive for progress but also, it provides statistical data which are essential basis for managing various businesses within the industry. The association gives clear and reliable insight when it comes to local and international trend for gold. It also highlights the importance of gold for big and small businesses and even for day to day living. Truly, the association has established itself as an authority in the gold industry. It is a great driving force which keeps the industry on a continuously progressing status because of the new markets that are being created. It is a pillar in the industry which also serves as the main source of valuable opinion and advice. The future of the gold industry is within the hands of World Gold Council. It binds all sectors in the society and makes all aspects work for the continuous growth and progress of the gold industry. The World Gold Council is a vital element in the industry and deserves the respect and honor from people inside and outside the industry.
Great article post, The World Gold Council is a non-profit association of the world's leading gold producers, established to promote the use of gold. With headquarters in Geneva, the Council is represented by a network of offices in the major centers of gold demand around the world and its promotional activities cover markets representing some three quarters of the world's annual consumption of gold.
