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Will the cent last another 10 years.
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<p>[QUOTE="krispy, post: 627653, member: 19065"]<b>Luis: </b>Soap operas were invented when TV replaced earlier radio serial dramas. Drama existed in the theatre LONG beforehand. 'Soap' just means the stories continue on-and-on without end, while 'opera' has to do with topics of everyone's day to day life issues. Incidentally, I've never seen a direct marketing link tied to selling soap as some people tend to believe, but soaps targeted women and housewives (hence domestic products were advertised during commercial breaks) because the broadcast time slot was during daytime hours in an era when women more typically ran the home rather than going off to a career outside the home on a daily basis.</p><p><br /></p><p>Also, 'public sentiment' is changed enmass, often. This just takes the right concoction of market research and timing of the consumer emotional response to change. If any government is going to streamline their currency or update designs it's only a matter of an accurately timed media campaign, one which elevates the public/consumer to think/feel that they have a say in the matter, through voting, in being engaged or 'interactive' with the new policy or campaign, etc., while simultaneously (subversively) proceeding with pre-determined plans that introduce the new currency. The build up to the Euro was a good example. Lots of complaining and lots of campaigning preceeded the switch. A lot of consumer retail advertising works via 'awareness campaigns' and are easily applied to anything you are planning to change or introduce.</p><p><br /></p><p>I too like the approach Canada took to streamline their currency by phasing out paper notes of the lower denominations. While the US $1 note is a global symbol of the USA and the power of the US economy, I would like to see the US follow suit by replacing small notes with $1, $2, $5 coins and paper currency for $10 and up IF streamlining occurs. I am also an advocate that forums like this can rally behind currency streamlining decisions and coin redesign by staying in contact with our Congressional Reps and let them know what we think about currency changes that are important to us. Some of them are purported to be numismatists or know one, themselves.[/QUOTE]</p><p><br /></p>
[QUOTE="krispy, post: 627653, member: 19065"][B]Luis: [/B]Soap operas were invented when TV replaced earlier radio serial dramas. Drama existed in the theatre LONG beforehand. 'Soap' just means the stories continue on-and-on without end, while 'opera' has to do with topics of everyone's day to day life issues. Incidentally, I've never seen a direct marketing link tied to selling soap as some people tend to believe, but soaps targeted women and housewives (hence domestic products were advertised during commercial breaks) because the broadcast time slot was during daytime hours in an era when women more typically ran the home rather than going off to a career outside the home on a daily basis. Also, 'public sentiment' is changed enmass, often. This just takes the right concoction of market research and timing of the consumer emotional response to change. If any government is going to streamline their currency or update designs it's only a matter of an accurately timed media campaign, one which elevates the public/consumer to think/feel that they have a say in the matter, through voting, in being engaged or 'interactive' with the new policy or campaign, etc., while simultaneously (subversively) proceeding with pre-determined plans that introduce the new currency. The build up to the Euro was a good example. Lots of complaining and lots of campaigning preceeded the switch. A lot of consumer retail advertising works via 'awareness campaigns' and are easily applied to anything you are planning to change or introduce. I too like the approach Canada took to streamline their currency by phasing out paper notes of the lower denominations. While the US $1 note is a global symbol of the USA and the power of the US economy, I would like to see the US follow suit by replacing small notes with $1, $2, $5 coins and paper currency for $10 and up IF streamlining occurs. I am also an advocate that forums like this can rally behind currency streamlining decisions and coin redesign by staying in contact with our Congressional Reps and let them know what we think about currency changes that are important to us. Some of them are purported to be numismatists or know one, themselves.[/QUOTE]
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