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Message:: [QUOTE="RedTiger, post: 1228865, member: 19098"]>>RedTiger, you're not giving enough credit to their Ministry of  Propaganda...I mean, their "Marketing Department" (yeah, that's the  term)...for those auction price disparities. >> While there is an element of marketing, I attribute most of the wide price differences to differences in relative populations at a given grade, that, and registry competition. In some series there might be five times as many NGC coins at a given grade level vs. PCGS, so the NGC coins are naturally going to trade for less. Marketing is likely only a minor influence when the supply is that much greater. There are many series with many grades where there really isn't a measurable price difference. Again, collectors would do well to check the coins they tend to buy, not take someone else's word for it. If the price differentials were primarily due to smoke and mirrors and marketing, that wouldn't be the case, the price disparities would tend to be more uniform. I prefer the simpler explanation, that there are far more NGC coins at certain grade levels for certain coins. More supply means lower prices. Both companies publish pop reports and both can be accessed via the Heritage auction archives.[/QUOTE]