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Why are Whitman shows so expensive?
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<p>[QUOTE="Jaelus, post: 3839926, member: 46237"]A smaller dealer may be there 1-2 days. Perhaps Saturday morning and flying or driving out that day. They are frequently sharing a table with another dealer to split the costs. Possibly the same with lodging. I think you're overestimating costs. Even with flying, I bet you can keep costs down to around $1000-$1250 ish. At that range, you'd only need to move about $8-9k to break even.</p><p><br /></p><p>But don't think of the show as a retail scenario, think of it as a business investment. Breaking even might be very desirable if you've done so by moving stale inventory. You could even be at a net loss for the show on paper, but if you have acquired fresh stock that you have buyers for, the show may have put you into an overall profitable position. You might make valuable contacts or acquire new customers through the show as well, which is harder to put a value on, but is also clearly worth some upfront cost (as with advertising).[/QUOTE]</p><p><br /></p>
[QUOTE="Jaelus, post: 3839926, member: 46237"]A smaller dealer may be there 1-2 days. Perhaps Saturday morning and flying or driving out that day. They are frequently sharing a table with another dealer to split the costs. Possibly the same with lodging. I think you're overestimating costs. Even with flying, I bet you can keep costs down to around $1000-$1250 ish. At that range, you'd only need to move about $8-9k to break even. But don't think of the show as a retail scenario, think of it as a business investment. Breaking even might be very desirable if you've done so by moving stale inventory. You could even be at a net loss for the show on paper, but if you have acquired fresh stock that you have buyers for, the show may have put you into an overall profitable position. You might make valuable contacts or acquire new customers through the show as well, which is harder to put a value on, but is also clearly worth some upfront cost (as with advertising).[/QUOTE]
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