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<p>[QUOTE=&quot;krispy, post: 2062005, member: 19065&quot;]Capturing <span style="color: #0000ff"><b>that</b></span> emotion or urge in people&#039;s (consumer&#039;s) behavior is pivotal for the success of the U.S. Mint&#039;s direct marketing strategy and sales of its numismatic catalog offerings targeting &quot;collectors&quot;. It has extended to what wholesalers of modern coins and TPGs deliver by certifying modern NIFC coins as well. Forums such as these light up with just this sort of consumerist behavior (<i>gotta have one because others are getting them </i><u>or</u><i> gotta get them before they&#039;re gone </i><u>or</u><i> gotta get some to flip some because of irrational buying behavior</i>) upon the annual release of special anniversary issues, sets and other such commemorative items. That&#039;s not collecting, that consuming. It&#039;s a behavior corralled and manipulated by simple marketing that&#039;s to be found in just about any other facet of brand advertising and retail sales.[/QUOTE]</p><p><br /></p>

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