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<p>[QUOTE=&quot;Blaubart, post: 1887649, member: 37498&quot;]How do you suppose their products became &quot;well known&quot;?</p><p><br /></p><p>What do you suppose is more efficient and effective for a company: To have an on again off again marketing program, or to maintain a continuous marketing program?</p><p><br /></p><p>I suppose a company like Coca-Cola <i>could</i> take a year off from advertising without suffering a huge hit in sales, but how much would they actually benefit from doing this?&nbsp; Are they going to lay off their marketing executives?&nbsp; Shut down the marketing department?&nbsp; Cancel established contracts with external marketing agencies and venues?&nbsp; To what end and then what?&nbsp; Fire the marketing machine back up in overdrive and try to recover lost market share?[/QUOTE]</p><p><br /></p>

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