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<p>[QUOTE="Blaubart, post: 1887649, member: 37498"]How do you suppose their products became "well known"?</p><p><br /></p><p>What do you suppose is more efficient and effective for a company: To have an on again off again marketing program, or to maintain a continuous marketing program?</p><p><br /></p><p>I suppose a company like Coca-Cola <i>could</i> take a year off from advertising without suffering a huge hit in sales, but how much would they actually benefit from doing this? Are they going to lay off their marketing executives? Shut down the marketing department? Cancel established contracts with external marketing agencies and venues? To what end and then what? Fire the marketing machine back up in overdrive and try to recover lost market share?[/QUOTE]</p><p><br /></p>
[QUOTE="Blaubart, post: 1887649, member: 37498"]How do you suppose their products became "well known"? What do you suppose is more efficient and effective for a company: To have an on again off again marketing program, or to maintain a continuous marketing program? I suppose a company like Coca-Cola [I]could[/I] take a year off from advertising without suffering a huge hit in sales, but how much would they actually benefit from doing this? Are they going to lay off their marketing executives? Shut down the marketing department? Cancel established contracts with external marketing agencies and venues? To what end and then what? Fire the marketing machine back up in overdrive and try to recover lost market share?[/QUOTE]
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