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<p>[QUOTE="ddddd, post: 4937555, member: 22377"]Here is something that speaks about the same idea (just not for coins);</p><p>"When a brand faces a much higher-quality competitor, it usually benefits from being transparent about its costs. However, when the perceived quality differences are large, such as between a mass-market and a luxury retailer, both firms are better off keeping costs hidden because different firms can use different selling prices to segment the market. When the quality differences are small — between two mass-market or two luxury brands — both companies should opt for openness. That’s because transparency gives enough of a competitive edge that either company risks the loss of market share and lower profit margins if it keeps costs hidden.</p><p><br /></p><p>Another important factor is how much consumers value transparency, and it comes into play when the perceived quality differences are neither very great nor very small."</p><p><a href="https://www.anderson.ucla.edu/faculty-and-research/anderson-review/cost-transparency" target="_blank" class="externalLink ProxyLink" data-proxy-href="https://www.anderson.ucla.edu/faculty-and-research/anderson-review/cost-transparency" rel="nofollow">https://www.anderson.ucla.edu/faculty-and-research/anderson-review/cost-transparency</a>[/QUOTE]</p><p><br /></p>
[QUOTE="ddddd, post: 4937555, member: 22377"]Here is something that speaks about the same idea (just not for coins); "When a brand faces a much higher-quality competitor, it usually benefits from being transparent about its costs. However, when the perceived quality differences are large, such as between a mass-market and a luxury retailer, both firms are better off keeping costs hidden because different firms can use different selling prices to segment the market. When the quality differences are small — between two mass-market or two luxury brands — both companies should opt for openness. That’s because transparency gives enough of a competitive edge that either company risks the loss of market share and lower profit margins if it keeps costs hidden. Another important factor is how much consumers value transparency, and it comes into play when the perceived quality differences are neither very great nor very small." [URL]https://www.anderson.ucla.edu/faculty-and-research/anderson-review/cost-transparency[/URL][/QUOTE]
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