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<p>[QUOTE=&quot;willieboyd2, post: 2381518, member: 4910&quot;]&quot;The Ushers&quot; or the &quot;House of Usher&quot; was a magic and astrology supply store in Venice, California. They issued these interesting astrology zodiac good luck coins in the 1930&#039;s.</p><p><br /></p><p><img src="http://www.brianrxm.com/posts/post_ushersvenice_token_leo.jpg" class="bbCodeImage wysiwygImage" alt="" unselectable="on" /></p><p>Ushers Zodiac Good Luck Coin - Leo</p><p>Zodiac symbol Leo the lion crouching in jungle grass</p><p>The word &quot;LEO&quot; coming out of a star / LUCKY NUMBERS 2-7-9-5 / LUCKY DAY SUNDAY</p><p>Brass, 26mm, 7.36gm</p><p><br /></p><p>&quot;The Ushers&quot; were Harry and Frances Usher, a pair of entertainers who performed around the United States in the 1920&#039;s and 1930&#039;s as magicians, mentalists, and psychics.</p><p>They retired from performing in 1935 and opened their store in Venice, a Pacific Ocean beach front community west of Los Angeles, California.</p><p>The store operated until around 1950 when Harry Usher passed away.</p><p><br /></p><p>They soon began manufacturing coins or tokens to promote their store.</p><p>There are twelve tokens for the twelve zodiac signs.</p><p>They are made of brass, are 26mm in diameter, and usually have a copyright year of 1936.</p><p><br /></p><p><i>The Magicians Tokens and Related Items</i> by F. William Kuethe, Jr., published by The Token and Medal Society (TAMS), Volume 18, Number 5, October 1978, lists these items as number MT332.</p><p><br /></p><p>I have had one of these since the 1960&#039;s but did not get around to researching them until 2010. These items are available in the usual place.</p><p><br /></p><p><img src="http://www.brianrxm.com/posts/post_ushersvenice_token_obverse.jpg" class="bbCodeImage wysiwygImage" alt="" unselectable="on" /></p><p>Ushers Token Obverses - Twelve signs of the Zodiac</p><p><br /></p><p>The token obverse has the zodiac sign name, picture, lucky numbers, and lucky days.</p><p><br /></p><p>The token reverse has a &quot;good luck&quot; quote, a circle of Zodiac symbols, and the Ushers planet logo.</p><p>There are least three different reverse types with differing inscriptions.</p><p>The Kuethe Magicians Tokens book does not differentiate the three reverse types.</p><p><br /></p><p>Ushers Token Reverse Types:</p><p><br /></p><p>The reverse has a circle of &quot;good luck&quot; text, a circle of twelve Zodiac symbols, and a planet logo.</p><p><br /></p><p><img src="http://www.brianrxm.com/posts/post_ushersvenice_token_reverse.jpg" class="bbCodeImage wysiwygImage" alt="" unselectable="on" /></p><p><br /></p><p>Reverse Type 1:</p><p>Copyright notice above the planet</p><p>GOOD LUCK / WEALTH HEALTH HAPPINESS</p><p>COPYRIGHT 1936 BY (the planet is blank)</p><p>THE USHERS - VENICE CALIF</p><p><br /></p><p>Reverse Type 2:</p><p>Copyright notice below the planet</p><p>GOOD LUCK / WEALTH HEALTH HAPPINESS</p><p>THE USHERS / VENICE, CALIF (on the planet)</p><p>COPYRIGHT 1936</p><p><br /></p><p>Reverse Type 3:</p><p>No copyright notice</p><p>WISHING YOU / WEALTH HEALTH HAPPINESS</p><p>THE USHERS / VENICE, CALIF (on the planet)</p><p><br /></p><p>Ushers Circle of Life Advertisement:</p><p><br /></p><p><img src="http://www.brianrxm.com/posts/post_ushersvenice_circlelife_01.jpg" class="bbCodeImage wysiwygImage" alt="" unselectable="on" /></p><p>Ushers Circle of Life Advertisement - Page 1</p><p><br /></p><p>THE USHERS SCIENTIFIC CHART OF LIFE</p><p>THE HOUSE OF USHER, VENICE, CALIF.</p><p>This advertisement was published in 1934.</p><p>Notice the &quot;Blue Eagle&quot; of the NRA in the lower right corner.</p><p>The National Recovery Administration (NRA) was the primary New Deal agency established by President Franklin D. Roosevelt (FDR) in 1933.</p><p><br /></p><p><img src="http://www.brianrxm.com/posts/post_ushersvenice_circlelife_02.jpg" class="bbCodeImage wysiwygImage" alt="" unselectable="on" /></p><p>Ushers Circle of Life Advertisement - Page 2</p><p><br /></p><p>Drawing of theatrical buildings and copies of newspaper notices about appearances of the Ushers.</p><p><br /></p><p><img src="styles/default/xenforo/clear.png" class="mceSmilieSprite mceSmilie1" alt=":)" unselectable="on" unselectable="on" />[/QUOTE]</p><p><br /></p>

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