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<p>[QUOTE="Kasia, post: 1266656, member: 31533"]Supposedly didn't mean anything, but was put there to stir up controversy as to what it meant --- great way to get people talking about it. Also this is the product that got defacing natural settings banned.</p><p><br /></p><p>from <a href="http://www.harpweek.com/09cartoon/BrowseByDateCartoon.asp?Month=October&Date=28" target="_blank" class="externalLink ProxyLink" data-proxy-href="http://www.harpweek.com/09cartoon/BrowseByDateCartoon.asp?Month=October&Date=28" rel="nofollow">http://www.harpweek.com/09cartoon/BrowseByDateCartoon.asp?Month=October&Date=28</a></p><p><br /></p><p>[TABLE="width: 791"]</p><p>[TR]</p><p>[TD="width: 125, bgcolor: #F8F8D3"][/TD]</p><p>[TD="width: 465, bgcolor: #F8F8D3"]<font face="Times New Roman"><font size="3"><font face="Times New Roman"><font size="3">J. H. Drake and his partner, William P. Ward, insisted that “S. T. 1860 X” did not stand for anything, but was a gimmick to capture public attention. It worked. There was much discussion over what the trademark meant, with the more popular answer being, “Started Trade in 1860 with Ten Dollars.” A more unlikely suggestion was that “1860” substituted for “c-r-o-i” to spell “St. Croix,” the home to the rum that made up much of the product. In 1867, public reaction against Drake’s painted signs on the sides of the White Mountains prompted the New Hampshire legislature to enact the first law in the nation regulating outdoor advertising. The act prohibited the defacement of any natural setting of scenic beauty with commercial advertisements. </font></font></font></font></p><p>[/TD]</p><p>[/TR]</p><p>[/TABLE][/QUOTE]</p><p><br /></p>
[QUOTE="Kasia, post: 1266656, member: 31533"]Supposedly didn't mean anything, but was put there to stir up controversy as to what it meant --- great way to get people talking about it. Also this is the product that got defacing natural settings banned. from [URL]http://www.harpweek.com/09cartoon/BrowseByDateCartoon.asp?Month=October&Date=28[/URL] [TABLE="width: 791"] [TR] [TD="width: 125, bgcolor: #F8F8D3"][/TD] [TD="width: 465, bgcolor: #F8F8D3"][FONT=Times New Roman][SIZE=3][FONT=Times New Roman][SIZE=3]J. H. Drake and his partner, William P. Ward, insisted that “S. T. 1860 X” did not stand for anything, but was a gimmick to capture public attention. It worked. There was much discussion over what the trademark meant, with the more popular answer being, “Started Trade in 1860 with Ten Dollars.” A more unlikely suggestion was that “1860” substituted for “c-r-o-i” to spell “St. Croix,” the home to the rum that made up much of the product. In 1867, public reaction against Drake’s painted signs on the sides of the White Mountains prompted the New Hampshire legislature to enact the first law in the nation regulating outdoor advertising. The act prohibited the defacement of any natural setting of scenic beauty with commercial advertisements. [/SIZE][/FONT][/SIZE][/FONT] [/TD] [/TR] [/TABLE][/QUOTE]
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