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Message:: [QUOTE="John Burgess, post: 7491854, member: 105098"]ebay sellers stick a 40% or a 90% in some rolls so the customers will find SOMETHING in their purchases. maybe not every time, but the idea is that it takes money to make money and your buyers have to get some sort of a return out of it to become repeat buyers. someone buys 10 rolls, you stick in a common benji in one of them.  stuff like that.  if they get skunked, they will just assume it was searched or nothing special and won't buy again, which is fine for 1 roll or two rolls to happen I suppose, but still many folks "seed" the rolls some to entice repeat customers. you spread the cost of the seeding, out over the selling prices of the rolls. at least this is how I'd be doing it If I were doing it. Still no guarantees given, but people will find things and come back because they do. kind of like the "paydirt" "pan your own gold" gimmick. they seed bags of dirt and rock with gold flakes and know exactly how much is going into each one. the buyer finds something, but paid more than what they found was worth and the seller is making their profit. maybe one in 100 or 1000 bags is a winner with a profit for the buyer, but maybe none at all really, but the feeling after panning it out is they found gold and they are happy.[/QUOTE]