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<p>[QUOTE=&quot;krispy, post: 1970973, member: 19065&quot;]I know of, have read and studied Loos and of other key designers, philosophies and schools of European (Western) modernism, most of which was very politically motivated and objected to a certain visual aesthetic attached to certain social classes, to the point modern design became as much about protest and change as it was about identity and expression which often sought to break down things to their simplest forms and functions and to strip away the things which clouded it. It&#039;s unfortunate that a lot of modern designers have this knowledge of art and design history yet when tasked with producing products like these Souvenir Cards are at the command of people less informed telling them how to point and click their mouse until they have some decorative card some marketing scheme thinks is best for the demographic they seek a profit from.</p><p><br /></p><p>I too applaud the clever and inventive skills that went into &quot;embedding&quot; security in ornamental banknote design of the past and it&#039;s one of the things I think about in modern banknote design where heavy applications of blue woven security ribbons and such features are bluntly added to notes with apparently less sophistication. But I don&#039;t think it&#039;s the visual aspect that matters at all in security issues anymore. Collectors (often) respond negatively to modern banknotes and overlook the sophistication technology has provided. That is where design lies, in the things we can&#039;t see or appreciate on the superficial level that was once the only technology available and so more simply (on the surface, but with great skill) incorporated into the design. As technology changed we lost the ornamental which became superfluous, but have taken on more &quot;armor&quot; to deflect fraud. It may not look elegant but I think there is an elegance in tech that we don&#039;t naturally emotively respond to. Some people ooh and ahh over Medieval body armor but object to what is seen in the field of battle today, but it&#039;s a similar situation where technology ceaselessly has had to change to address the issues of the day. </p><p><br /></p><p>Any of this discussion has to carefully consider that this discourse is aside from that of anyone&#039;s personal preferences and individual aesthetics, and remember that we are trying to address something more focused on how someone thought and implemented design decisions based on a business and marketing point of view. Souvenir cards for many, many years have been simple reproductions with a little information and perhaps canceled with postage stamps. But in today&#039;s hyperactive drive to market everything to death and to do so at the possible distraction of the intended product, I think the only cycle is that of marketing bulldozing over every possible product and in every corner of collecting hobbies. Were they merely responding to counterfeited Souvenir cards, I would be less scrutinizing but still find the end result too heavily applied. However, I don&#039;t think these overly decorated Souvenir cards of late have been designed in this way for that reason. </p><p><br /></p><p>FWIW, As much as I have liked some of the recent years&#039; cards vignettes, I simply haven&#039;t bought any of them for precisely these heavily decorated features they now bear.</p><p><br /></p><p>It&#039;s an interesting point you brought up, because it was something I have had thoughts about before but never shared till now. Sorry if it was boring to read. <img src="styles/default/xenforo/clear.png" class="mceSmilieSprite mceSmilie1" alt=":)" unselectable="on" unselectable="on" />[/QUOTE]</p><p><br /></p>

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