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<p>[QUOTE=&quot;doug444, post: 1919734, member: 38849&quot;]A minor point, do what the Rand McNally map company did many years ago, before the electronic age.&nbsp; In a map of Ohio, for instance, they would slip in one &quot;bogus&quot; town, somewhere out in the boonies, one of those that on the Map Key would indicate as having 0-250 population.&nbsp; If that bogus town showed up on a competitor&#039;s map, they knew it was plagiarism.<img src="styles/default/xenforo/clear.png" class="mceSmilieSprite mceSmilie2" alt=";)" unselectable="on" unselectable="on" /></p><p><br /></p><p>edit//</p><p>Also, the persons who buy the book are natural-born BUYERS of that type of material, so you keep their addresses, phones, and emails, and try to persuade them to allow you to send a quarterly newsletter of high-end items for sale.&nbsp; This is quite common in the stamp biz.</p><p><br /></p><p>Finally, and this is only good marketing technique, never have just one thing to SELL.&nbsp; You don&#039;t necessarily have another book to sell, but something, or preferably several things.&nbsp; Strike while the iron is hot, such as Barber Half decals for sweatshirts, to stretch a point.&nbsp; Bet you&#039;ve never gotten a pitch to sell &quot;something&quot; without half a dozen more &quot;somethings&quot; available, plus a coupon for yet another item, to be announced.[/QUOTE]</p><p><br /></p>

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