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<p>[QUOTE="kwhitegocubs, post: 110940, member: 4992"]<b>Hmm...marketing</b></p><p><br /></p><p>Well, I had thought about this beforehand - every new company or service in any field needs a selling point. My price selling points are these: $8.00 per coin for all coins, 5-day turnaround for all coins, discount of 80 percent of total price for all submissions including 5 or more coins (i.e. - 5 coins would be 32 dollars). Additionally, we will send a detailed, typed analysis of why each coin was graded the way it was - with remarks including specific mention of what scratches or what weak strike characteristics made a coin an MS-63 instead of a 65, etc... or why it was given an F-15 instead of VF-20 (perhaps, on a Braided Hair large cent, where the hair was worn at what specific vantage point, etc...). Furthermore, if a consumer is not pleased, they can submit it for regrade for free - only paying for return shipping and handling (which would be $1.50 or so). Consumers choose whether or not to insure the coins, and the only charge would be the exact post office charge for shipping insurance (i.e. $1.35 extra). Those are the unique selling points CGS offers. </p><p><br /></p><p>On a side note, I don't mean to sound so detached, as if I am just trying to sell this business to all of you on the board. Instead, it is more that I was hoping to enlist your aid and years of numismatic experience in helping me make this idea as good as possible. Thanks, Midas, especially - the best questions are the toughest and most critical.</p><p><br /></p><p>Kevin[/QUOTE]</p><p><br /></p>
[QUOTE="kwhitegocubs, post: 110940, member: 4992"][b]Hmm...marketing[/b] Well, I had thought about this beforehand - every new company or service in any field needs a selling point. My price selling points are these: $8.00 per coin for all coins, 5-day turnaround for all coins, discount of 80 percent of total price for all submissions including 5 or more coins (i.e. - 5 coins would be 32 dollars). Additionally, we will send a detailed, typed analysis of why each coin was graded the way it was - with remarks including specific mention of what scratches or what weak strike characteristics made a coin an MS-63 instead of a 65, etc... or why it was given an F-15 instead of VF-20 (perhaps, on a Braided Hair large cent, where the hair was worn at what specific vantage point, etc...). Furthermore, if a consumer is not pleased, they can submit it for regrade for free - only paying for return shipping and handling (which would be $1.50 or so). Consumers choose whether or not to insure the coins, and the only charge would be the exact post office charge for shipping insurance (i.e. $1.35 extra). Those are the unique selling points CGS offers. On a side note, I don't mean to sound so detached, as if I am just trying to sell this business to all of you on the board. Instead, it is more that I was hoping to enlist your aid and years of numismatic experience in helping me make this idea as good as possible. Thanks, Midas, especially - the best questions are the toughest and most critical. Kevin[/QUOTE]
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