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Message:: [QUOTE="WingedLiberty, post: 2674593, member: 26030"]The First Spouse series is a case study in what to do wrong ... 1. Pick an uninteresting subject matter (sorry but with few exceptions being the wife of a president is just not that interesting or important ... Seriously, Malania???) 2. Make the coins ugly.  It's amazing to me that someone at the U.S.Mint thought putting an "i like mamie" button in the reverse (with a hand no less!) was a good idea.   It's almost laughable.  I dont think they could have made the coin uglier if they tried. 3. Make them out of gold so no typical collector could afford the set.  What would it take?  $30,000 to compile a set (with 25 oz of gold content)  Who wants to spend that on ugly uninspired moderns? 4. The mintages fell every year and ended up less than 3,000 a year I believe.  Even being a "rarity", nobody wants them.  Why? Nobody collects them.  I think 95% of the people that bought them were flippers hoping to make a killing by stumbling into the lower mintage issue.  Trouble is there are few if any set builders out there. <img src="http://www.usacoinbook.com/us-coins/2015-w-mamie-eisenhower-first-spouse-gold-bullion-coin.jpg" class="bbCodeImage wysiwygImage" alt="" unselectable="on" />[/QUOTE]