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<p>[QUOTE="calcol, post: 4663251, member: 77639"]I think it comes down to bottom-line accounting. If PCGS sniffed every coin, they would have to raise prices to pay for it. This would make them less competitive with NGC on price. Probably, only a small number of un-sniffed problem coins get slabbed and probably very few of them come back and require a payoff. Any loss of prestige because of slabbed problem coins occurs for both NGC and PCGS, so no competitive advantage or disadvantage under status quo. Then the marketing and accounting folks say the loss of business to NGC by raising prices would be greater than what's being paid out for slabbed problem coins that come back. So, keep base prices competitive and let those who want it pay for Gold Shield.</p><p><br /></p><p>Comes down to "Would the average submitter be willing to pay a higher base price to have their coins sniffed?" Based on the number of Gold Shield versus non-Gold Shield slabs I see for sale and in collections, the answer is no. Admittedly, Gold Shield costs PCGS more than just sniffing because of laser-scanning and photography. But I would guess they would have to raise prices at least $2 to pay for routine sniffing. And there would be a big capital cost to acquire more sniffers and room to house them.</p><p><br /></p><p>Cal[/QUOTE]</p><p><br /></p>
[QUOTE="calcol, post: 4663251, member: 77639"]I think it comes down to bottom-line accounting. If PCGS sniffed every coin, they would have to raise prices to pay for it. This would make them less competitive with NGC on price. Probably, only a small number of un-sniffed problem coins get slabbed and probably very few of them come back and require a payoff. Any loss of prestige because of slabbed problem coins occurs for both NGC and PCGS, so no competitive advantage or disadvantage under status quo. Then the marketing and accounting folks say the loss of business to NGC by raising prices would be greater than what's being paid out for slabbed problem coins that come back. So, keep base prices competitive and let those who want it pay for Gold Shield. Comes down to "Would the average submitter be willing to pay a higher base price to have their coins sniffed?" Based on the number of Gold Shield versus non-Gold Shield slabs I see for sale and in collections, the answer is no. Admittedly, Gold Shield costs PCGS more than just sniffing because of laser-scanning and photography. But I would guess they would have to raise prices at least $2 to pay for routine sniffing. And there would be a big capital cost to acquire more sniffers and room to house them. Cal[/QUOTE]
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