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<p>[QUOTE="krispy, post: 899619, member: 19065"]Pretty hard to keep something like this secret when you are a publicly traded company with investors expecting to see progress on what you're pulling up from the sea bed. </p><p><br /></p><p>Odyssey's PR approach appears to be to secure the hoard under cover then unveil their finds with media campaigns, documentaries and news coverage. They look like good guys recovering wrecks and history with care but maintain silence for security from would be <i>pirates</i> and legal battles that ensue with sovereign nations and maritime law. The Black Swann hasn't gone so swimmingly for them as they were 'found out' by Spanish authorities in the area based on their extended activities there. When Spanish authorities exerted their power, Odyssey's PR campaign kicked in with a lot of transparency of their operation, turned their cameras on the Spanish media coverage, their treatment by Spanish navy and customs in an attempt to help garner support for their own legal battle.[/QUOTE]</p><p><br /></p>
[QUOTE="krispy, post: 899619, member: 19065"]Pretty hard to keep something like this secret when you are a publicly traded company with investors expecting to see progress on what you're pulling up from the sea bed. Odyssey's PR approach appears to be to secure the hoard under cover then unveil their finds with media campaigns, documentaries and news coverage. They look like good guys recovering wrecks and history with care but maintain silence for security from would be [I]pirates[/I] and legal battles that ensue with sovereign nations and maritime law. The Black Swann hasn't gone so swimmingly for them as they were 'found out' by Spanish authorities in the area based on their extended activities there. When Spanish authorities exerted their power, Odyssey's PR campaign kicked in with a lot of transparency of their operation, turned their cameras on the Spanish media coverage, their treatment by Spanish navy and customs in an attempt to help garner support for their own legal battle.[/QUOTE]
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