That is a valid point and why the coins in these older holders that are CAC'd often times receive very strong bidding.
Here are a couple of common date OH Mercurys I sold through Great Collections today: http://www.greatcollections.com/Coin/34898/1944-Mercury-Dime-PCGS-MS-65-FB-OGH-1st-Gen http://www.greatcollections.com/Coin/34899/1944-D-Mercury-Dime-PCGS-MS-64-FB-OGH I paid around bid for both, so the deal was basically break even or a slight loss after seller's fee.
Than you didn't do badly. For the higher end , lower pop rare pieces, timing and offering venue can produce better returns.