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<p>[QUOTE=&quot;hugo_danner, post: 139709, member: 5812&quot;]The use of the $0.99 instead of a round figure was a result of early marketing. They figured out that if people got a cent or two back was some kind of psychological thing on the part of the customer. But the cent was worth FAR more than the one is today. </p><p><br /></p><p>If they went back to round prices, like $.00 instead of $0.99, people would adjust quickly. I think the cent should be retired just as the 1/2 cent coin, etc... were at the end of their usefulness. I think people are still psychologically against a dollar coin in the USA. People simply are not ready for them yet.[/QUOTE]</p><p><br /></p>

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