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<p>[QUOTE=&quot;Speedy, post: 742908, member: 705&quot;]I think we have a winner!!</p><p><br /></p><p>Marketing is the whole deal here - and I&#039;ll bring it out in another way as well:</p><p>In the company I used to co-own we sold a product designed for funeral homes - the market really only have 5 major players and several little ones. Our product made us very likely to be a major player, and we were working on that. It&#039;s a long story on why I sold, and why we didn&#039;t make it before I left, but the bottom line is marketing.</p><p>Our product had the backing of major funeral directors. Ours had a better price, and MORE value. We have services that NO OTHER provider has. We had better support....</p><p>BUT what we didn&#039;t have was the $$$ for markting. The 2 biggest companies in this game both were multi-million dollar companies who spent millions every year JUST in markeitng.</p><p><br /></p><p>It wasn&#039;t that they had a better product - theirs was good.</p><p>Sometimes they had a price that could be more than double.</p><p>Sometimes they had hidden fee&#039;s.</p><p>Support was lacking.</p><p><br /></p><p>BUT MAKRETING was what they had - when people went to think about getting a product, they thought of THEIR name and ordered based on that.</p><p><br /></p><p>PCGS had done a ton of marketing and while I think NGC has as well, there are alot of un-informed buyers out there who have just heard PCGS for so long that it is what they preach.</p><p><br /></p><p>Speedy[/QUOTE]</p><p><br /></p>

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