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<p>[QUOTE="GDJMSP, post: 3308784, member: 112"]All the TPGs are basically the same when it comes to advertising, marketing and PR. They all run ads for specials from time to time, they all advertise in the same places and venues, they all send out emails, and they will all claim to do something that the others don't - e.g. offer a service the others do not offer. </p><p><br /></p><p>Where they primarily differ is playing upon their reputations. The problem with that is those reputations were formed/created many years ago and they are all based on perception - personal opinions in other words. And once opinions are formed, well, it can take a long time for them to change.</p><p><br /></p><p>In other words, a given TPG establishes its reputation by grading coins a certain way for a long time. And once they have established that reputation, they can change the way they grade coins and most people won't notice, they'll go right on believing they are still grading the way they always used to. </p><p><br /></p><p>And this is exactly what happened with all the TPGs. Problem is, they kept on increasing the over-grading. Over-grading the same coins they had already over-graded once before. And once they started doing that, that's when and more people started noticing and all of their reputations began to suffer, to be questioned.</p><p><br /></p><p>So how are they different ? They're not really, except perhaps in a matter of degree. Or this one is a bit tougher on this coin and that one a bit tougher on that coin. And that's the same game they've always played for that is the only way they can differ.</p><p><br /></p><p>Things like changing their slabs, their labels, that's all just packaging - chocolate and vanilla. This will appeal to one person and that will appeal to another person. But they are smart enough to know that people will buy based on flavors - so they do it.[/QUOTE]</p><p><br /></p>
[QUOTE="GDJMSP, post: 3308784, member: 112"]All the TPGs are basically the same when it comes to advertising, marketing and PR. They all run ads for specials from time to time, they all advertise in the same places and venues, they all send out emails, and they will all claim to do something that the others don't - e.g. offer a service the others do not offer. Where they primarily differ is playing upon their reputations. The problem with that is those reputations were formed/created many years ago and they are all based on perception - personal opinions in other words. And once opinions are formed, well, it can take a long time for them to change. In other words, a given TPG establishes its reputation by grading coins a certain way for a long time. And once they have established that reputation, they can change the way they grade coins and most people won't notice, they'll go right on believing they are still grading the way they always used to. And this is exactly what happened with all the TPGs. Problem is, they kept on increasing the over-grading. Over-grading the same coins they had already over-graded once before. And once they started doing that, that's when and more people started noticing and all of their reputations began to suffer, to be questioned. So how are they different ? They're not really, except perhaps in a matter of degree. Or this one is a bit tougher on this coin and that one a bit tougher on that coin. And that's the same game they've always played for that is the only way they can differ. Things like changing their slabs, their labels, that's all just packaging - chocolate and vanilla. This will appeal to one person and that will appeal to another person. But they are smart enough to know that people will buy based on flavors - so they do it.[/QUOTE]
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