two lincoln rolls from the u.s. mint could jump up its prices by the dealers after the second roll sets come out. see price going up at over $20.00 to around $30.00. lincoln roll cost $8.95 for two sets.
Mildly off topic story -- I picked up 8 avg circ Indian Heads for $12.50 (incl post) on eBay, and the seller (without telling me ahead of time) threw in a BU/MS 2009-D cent. (The notation is that it's from Hodgenville, although the seller is from Wash State). So, perhaps the cost to him was only a penny, but it was a nice surprise to me, as it's the first one I've seen in person. Very shiny, nice luster (I've never seen "VDB" so clearly!) -- very few contact marks. I'm a semi-newbie, but I could see this as MS63 or 64. (I only have a cheap digital, so I doubt I'll be able to get a good enough pic to post it)
Problem with that line of logic is that GSA dollars, JFK half dollars, and Sacagawea dollars never circulated to any great extent, and that's why they piled up. Pennies are used all the time... and while there's currently a currency backwash going on (the Federal Reserve is receiving more change back from banks than the banks are ordering back from them) due to the economy, eventually banks are going to need more pennies... inevitable some time this year they will need more, in the billions, and the new design this year is what's being minted according to legislation. It may be a while before banks see them... but eventually, they will, and lots of them. Whether you're willing to wait for that to happen or not is really the main determining factor for whether or not it's worth it to you to pay $9 for two rolls that you'll see in a week or two or whether you're willing to wait the months it will probably be before you can get them for face value in significant quantites. Right now, I'd say go for it, if you want them badly enough. Eventually though it will be pretty easy to get these (and the other 3 designs) for face value in any quantity you want. I'd guess at least 3 billion (amongst all 4 of the different designs) will probably be minted this year. 2 billion at the very least. The currency backwash is delaying the distribution of 2009 coinage right now, but that won't last forever.