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<p>[QUOTE="NorthKorea, post: 2519015, member: 29643"]This is kind of what I was hinting at in my reply.</p><p><br /></p><p>Constantly discounting your service (three consecutive "specials" with the third being significantly more attractive) will lead to devaluation of your product. If customers are trained to expect a special a month down the road, you likely build a product where individuals will wait for the low cost specials. If you consistently lower the special price ($119 for 10 --> $109 for 10 --> $99 for 10 --> $139 for 15), people may actually start "waiting" for a better deal.</p><p><br /></p><p>Race to the bottom business models, rarely succeed, especially when you don't control at least 30% overall marketshare. All it does is lower the perceived value of your product.</p><p><br /></p><p>If ANACS is in a financial bind, this isn't the way to go about fixing that issue. Why? Well, even before Insider's comment that about the financial situation, the pricing structure, back-to-back (to back) specials and the longer turnaround times already had me thinking they might be chasing sales in order to cover expenses. If they really are paying past due bills with future revenue, they may be better served taking out a lending vehicle or line of credit and stopping the discount model.</p><p><br /></p><p>Honestly, ANACS would be better served by implementing a volume based submission model, where the specials are semi-permanent, but designed to increase volume. As an example:</p><p><br /></p><p>US coins (basic service; up to $300 value per coin):</p><p>1-2 coins: $15 per coin plus shipping fees</p><p>3-5 coins: $13 per coin plus shipping fees</p><p>6+ coins: $12 per coin plus shipping fees</p><p>10 coins: $115</p><p>15 coins: $155</p><p>20 coins: $195</p><p>25-49 coins: $8.50 per coin</p><p>50-99 coins: $8 per coin</p><p>100+ coins: $6 per coin</p><p><br /></p><p>Int'l coins: $3 per coin surcharge</p><p>Tokens: $1 per token surcharge</p><p>Variety Attribution (owner defined): $4 per coin verification surcharge</p><p>Special research (varieties research, mint errors, planchets, die hubs): Starting at $10 per coin surcharge; call or email for details</p><p><br /></p><p>Premiere services (required for gold/platinum group/rare earth metals):</p><p><br /></p><p>Numismatist: Up to $1200 value per coin, 12-day turnaround, add $5 per coin to your order.</p><p>Specialist: Up to $2500 value per coin, 10-day turnaround, add $8 per coin to your order.</p><p>Baller: Up to $25000 value per coin, 2-day turnaround, add $35 per coin to your order.</p><p><br /></p><p>Shipping and Insurance fees: See chart. Free shipping on all orders of 10+ coins.[/QUOTE]</p><p><br /></p>
[QUOTE="NorthKorea, post: 2519015, member: 29643"]This is kind of what I was hinting at in my reply. Constantly discounting your service (three consecutive "specials" with the third being significantly more attractive) will lead to devaluation of your product. If customers are trained to expect a special a month down the road, you likely build a product where individuals will wait for the low cost specials. If you consistently lower the special price ($119 for 10 --> $109 for 10 --> $99 for 10 --> $139 for 15), people may actually start "waiting" for a better deal. Race to the bottom business models, rarely succeed, especially when you don't control at least 30% overall marketshare. All it does is lower the perceived value of your product. If ANACS is in a financial bind, this isn't the way to go about fixing that issue. Why? Well, even before Insider's comment that about the financial situation, the pricing structure, back-to-back (to back) specials and the longer turnaround times already had me thinking they might be chasing sales in order to cover expenses. If they really are paying past due bills with future revenue, they may be better served taking out a lending vehicle or line of credit and stopping the discount model. Honestly, ANACS would be better served by implementing a volume based submission model, where the specials are semi-permanent, but designed to increase volume. As an example: US coins (basic service; up to $300 value per coin): 1-2 coins: $15 per coin plus shipping fees 3-5 coins: $13 per coin plus shipping fees 6+ coins: $12 per coin plus shipping fees 10 coins: $115 15 coins: $155 20 coins: $195 25-49 coins: $8.50 per coin 50-99 coins: $8 per coin 100+ coins: $6 per coin Int'l coins: $3 per coin surcharge Tokens: $1 per token surcharge Variety Attribution (owner defined): $4 per coin verification surcharge Special research (varieties research, mint errors, planchets, die hubs): Starting at $10 per coin surcharge; call or email for details Premiere services (required for gold/platinum group/rare earth metals): Numismatist: Up to $1200 value per coin, 12-day turnaround, add $5 per coin to your order. Specialist: Up to $2500 value per coin, 10-day turnaround, add $8 per coin to your order. Baller: Up to $25000 value per coin, 2-day turnaround, add $35 per coin to your order. Shipping and Insurance fees: See chart. Free shipping on all orders of 10+ coins.[/QUOTE]
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