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<p>[QUOTE=&quot;Paddy54, post: 3767689, member: 19250&quot;]Now Mike just playing the devils advocate here, as we are friends, and have done business over the years.</p><p>When I think of Mike .....I think of Tought Coins!&nbsp;&nbsp; I know what to expect and the quality of service and expertise.</p><p>This is called &quot;branding&quot; branding is what your customer base expects from you.</p><p>They have given you their trust to provide the goods or service at a standard they have learned to except as well respect.....a trust.....in you.....your brand!</p><p>Going with CAC is lowering your brand ...as now you&#039;re offering a service that I as a&nbsp; buyer can get anywhere and have no real assurance or&nbsp; need for recourse with you.</p><p>The same customer can now say I don&#039;t need ToughtCoin that little green sticker assures me it&#039;s good to go ,and I don&#039;t need to involve Mike so .....</p><p>Branding is very important in today&#039;s business world.</p><p>Knowing you as I do Mike I have no doupt what so ever of the quality of your inventory . The knowlege you have learned and shared&nbsp; over the years.</p><p>I need no TPG or a sticker to guide my purchase from you. I am willing&nbsp; to pay you more why......I trust your brand![/QUOTE]</p><p><br /></p>

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