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Message:: [QUOTE="heuvy31, post: 1831005, member: 42173"]The first spouse coin program has failed for a few reasons.  As already stated, the rising cost of gold made the coins not affordable to many collectors.  Dealers may have also shied away from these do to the high costs causing a much smaller market of potential interested customers.  Secondly, I think the program failed due to a lack of knowledge of the first spouses.  I imagine most of us cannot name all of the first spouses and probably no very little about the ones we can name.  This leads to a lack of intrigue and importance regarding the set.  Also, I believe the low mintage numbers continue to hurt the program because there is now not one standout coin for the series.  Whereas the Jackie Robinson gold coin is now desireable for its low mintage numbers, there will be too many in this collection to provide an added impact for collectability and value. I think collectors can learn from this to not run out and buy every new coin or set that comes out.  Unless you have the bankroll or ultimate goal to collect every coin possible, some are just simply ones to stay away from.  A set like this may be best viewed as an investment since there will always be the value from the gold content, however a collector should not necessarily rely on an increased numismatic value over time.[/QUOTE]