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<p>[QUOTE="Illya2, post: 110866, member: 2676"]Littleton does something remarkably well which keeps them in business. They market their company rather than their coins. This unfortunately also requires a lot of capital which results in ridiculously high prices. Nearly anyone who has done a little comparison shopping will see the folly in purchasing from them despite the fact that their coins are (generally) of pretty good quality. But I imagine they do a pretty brisk business with people who don't bother to comparison shop. And there are a surprising number of people purchasing just about anything who don't do their homework. I remember when Radio Shack adopted this marketing method in the 1960's. they sent out voluminous catalogs and circulars and opened stores in tiny little towns. Each advertisement they mailed contained stories about how large their company had grown and how many stores they boasted. I bought electronic odd and ends from them, resistors and capacitors and other components I couldn't find locally but I wouldnt buy an amplifier or a speaker from them because the prices always seemed a bit high for the quality. And they had to be just to pay for all of the hype. I still feel that way about them. And about Littleton. Littleton fills a niche. It just ain't my niche.[/QUOTE]</p><p><br /></p>
[QUOTE="Illya2, post: 110866, member: 2676"]Littleton does something remarkably well which keeps them in business. They market their company rather than their coins. This unfortunately also requires a lot of capital which results in ridiculously high prices. Nearly anyone who has done a little comparison shopping will see the folly in purchasing from them despite the fact that their coins are (generally) of pretty good quality. But I imagine they do a pretty brisk business with people who don't bother to comparison shop. And there are a surprising number of people purchasing just about anything who don't do their homework. I remember when Radio Shack adopted this marketing method in the 1960's. they sent out voluminous catalogs and circulars and opened stores in tiny little towns. Each advertisement they mailed contained stories about how large their company had grown and how many stores they boasted. I bought electronic odd and ends from them, resistors and capacitors and other components I couldn't find locally but I wouldnt buy an amplifier or a speaker from them because the prices always seemed a bit high for the quality. And they had to be just to pay for all of the hype. I still feel that way about them. And about Littleton. Littleton fills a niche. It just ain't my niche.[/QUOTE]
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