I remember being disappointed in 1958 when Heinz failed to offer a new variety and change their add to Heinz 58. I was in middle school and did not have any better grasp then on the realities of advertising than I do now. I have no idea how many varieties they offer now. http://en.wikipedia.org/wiki/Heinz_57 A generation or two later a relative switched the obverse to Ancus Marcius who, as a Roman, should be more politically correct. http://en.wikipedia.org/wiki/Lucius_Marcius_Philippus_(consul_56_BC)