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<p>[QUOTE=&quot;Lehigh96, post: 5167158, member: 15309&quot;]If you think the question is not worth answering because it carries the implication that the people who work at both ICG and ANACS are not as knowledgeable as those at NGC and PCGS, you have again missed the point.</p><p><br /></p><p>I have told you several times that technical knowledge isn&#039;t enough to vault your grading company into the top tier.&nbsp; And you can&#039;t complain that the reason why NGC &amp; PCGS are in that top tier is all related to marketing and then tell me that your company doesn&#039;t engage in said marketing.&nbsp; This isn&#039;t 1986, every company needs to exhaust every avenue to reach potential customers.&nbsp; People spend over 2 hours per day on social media (Facebook, Twitter, Instagram, Tik-Tok etc).&nbsp; So if your company doesn&#039;t have a robust social media program, then you have already lost.&nbsp; So lets look at the Twitter profiles of each of the big four by listing twitter follower count and total tweets.</p><p><br /></p><p>PCGS:&nbsp; 11.2K followers--6389 Tweets</p><p>NGC:&nbsp; 8.2K followers--3738 Tweets</p><p>ICG:&nbsp; 1.2K followers--243 Tweets</p><p>ANACS:&nbsp; 351 followers--517 Tweets</p><p><br /></p><p>I have asked you who your superstar is at your company several times.&nbsp; I follow all four major grading companies on Twitter.&nbsp; From time to time, the President (superstar) of the top 2 will tweet something and it will often have a photo of that superstar in the tweet.&nbsp; Because of that, I know who they are, and what they look like.</p><p><br /></p><p>Why don&#039;t I know who the President (superstar) of ICG and ANACS are? That is your company&#039;s fault, not mine.&nbsp; You have the opportunity to speak directly to me and every other follower simply by increasing your activity level on the social media platforms, but you don&#039;t do it.&nbsp; Earlier in this thread you all but laughed at me for promoting the idea of a &quot;superstar&quot; to run your company.&nbsp; Perhaps instead of scoffing at me, you can view me as a potential customer, and try to understand why I view your company as a second tier grading company, despite the grading acumen of you and your coworkers.</p><p><br /></p><p>PCGS isn&#039;t better than ICG just because they have better marketing, it is because they have better marketing and a better product.</p><p><br /></p><p>PCGS has a registry, ICG doesn&#039;t!</p><p>PCGS has the best holder in business (durability, stacking, aesthetics)</p><p>PCGS has the best security and anti counterfeiting technology</p><p>PCGS provides the best photos</p><p>PCGS has the best website</p><p>PCGS has a price guide</p><p>PCGS has graded the most coins</p><p><br /></p><p>There is more to being a good grading company than grading coins, and PCGS is clearly the top grading company.&nbsp; Keep in mind that I am an NGC guy who is admitting this.&nbsp; I prefer NGC holders, I think their grading is more consistent, I prefer the NGC registry, but there are clearly areas where PCGS beats NGC just like they beat ICG and ANACS.[/QUOTE]</p><p><br /></p>

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