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Is ICG really as bad as many people say?
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<p>[QUOTE="Lehigh96, post: 5156005, member: 15309"]You are completely missing my point. I'm sure John Roberts is a fantastic grader as is Mark Yaffe, and yes, they both probably have excellent numismatic resumes. My point was that the President of a grading company needs to have both a numismatic resume and marketable celebrity appeal. He/she needs to be an excellent public speaker and in addition to guiding the company in the right direction, the person also needs to be able to promote the company publicly and be a visible face of the company to all collectors. </p><p><br /></p><p>I included David Hall because he is what the others should aspire to achieve. Everyone knew who he was, what he looked like, heck, we even knew his nickname. Under that same philosophy, Brett Charville is not shy and most people in the numismatic community know who he is, even if they think his numismatic resume is light, like I do.</p><p><br /></p><p>You can't complain that the reason PCGS and NGC are #1 & #2 is because they have better marketing, and then tell me that the second tier companies don't even make an attempt to market their own companies by putting up a public face.</p><p><br /></p><p>So when I ask you, who the superstar at ICG or ANACS is, what I mean is this: who is their President/CEO and why don't I already know who they are?[/QUOTE]</p><p><br /></p>
[QUOTE="Lehigh96, post: 5156005, member: 15309"]You are completely missing my point. I'm sure John Roberts is a fantastic grader as is Mark Yaffe, and yes, they both probably have excellent numismatic resumes. My point was that the President of a grading company needs to have both a numismatic resume and marketable celebrity appeal. He/she needs to be an excellent public speaker and in addition to guiding the company in the right direction, the person also needs to be able to promote the company publicly and be a visible face of the company to all collectors. I included David Hall because he is what the others should aspire to achieve. Everyone knew who he was, what he looked like, heck, we even knew his nickname. Under that same philosophy, Brett Charville is not shy and most people in the numismatic community know who he is, even if they think his numismatic resume is light, like I do. You can't complain that the reason PCGS and NGC are #1 & #2 is because they have better marketing, and then tell me that the second tier companies don't even make an attempt to market their own companies by putting up a public face. So when I ask you, who the superstar at ICG or ANACS is, what I mean is this: who is their President/CEO and why don't I already know who they are?[/QUOTE]
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