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<p>[QUOTE=&quot;Burton Strauss III, post: 7788911, member: 59677&quot;]The term you are going for is disintermediation.</p><p><br /></p><p>If you skulk around,&nbsp; you will find a long history of people thinking they don&#039;t need intermediaries and discovering the error of their ways. </p><p><br /></p><p>Travel, the growth of OTAs (online travel agents), and the constant attempts of travel suppliers to directly connect with travel customers (going around the intermediaries).&nbsp; </p><p><br /></p><p>let say that oh an airline, directly sells you a flight.&nbsp; 20 minutes after they sell you that flight revenue management decides they could have made more money if they had sold you a hotel room and a rental car at the same time.&nbsp; </p><p><br /></p><p>Guess what airlines don&#039;t own hotel rooms and cars to rent </p><p><br /></p><p>So at the same time they&#039;re removing the intermediary selling their flight they want to become the intermediary selling the add on services.</p><p><br /></p><p>ROTLFMAO[/QUOTE]</p><p><br /></p>

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