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<p>[QUOTE="Keith Twitchell, post: 4114910, member: 83799"]I also like the font on the original version better, it's a shame you can't use it for the newer version. The doubling of "error" looks much better in that font. The new version is indeed more striking, but as someone who worked in marketing and communications for a long time, I would say be very cautious about using reverse type. It is much harder to read, and multiple studies show that except for larger, headline-size type, many people do not even attempt to read it. When I get a magazine that has decided to print an article -- or even the first page of an article -- in tiny reverse type, it drives me crazy![/QUOTE]</p><p><br /></p>
[QUOTE="Keith Twitchell, post: 4114910, member: 83799"]I also like the font on the original version better, it's a shame you can't use it for the newer version. The doubling of "error" looks much better in that font. The new version is indeed more striking, but as someone who worked in marketing and communications for a long time, I would say be very cautious about using reverse type. It is much harder to read, and multiple studies show that except for larger, headline-size type, many people do not even attempt to read it. When I get a magazine that has decided to print an article -- or even the first page of an article -- in tiny reverse type, it drives me crazy![/QUOTE]
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