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Message:: [QUOTE="eddiespin, post: 1484894, member: 4920"]RaceBannon, just on these two, this is the bottom-line you're looking at from the dealer's standpoint. It's all about a little number in his Income Statement, third line down, called his "Gross Margin on Sales." Otherwise referred to, simply, as his "margin," that's the number he's going to respect if he has any business brains. Translated, if that number is 40%, and he approximates your retail value at $38K, he's going to offer you $22.8K. That margin, 40%, is probably high, unless he's a big brick-and-mortar retailer. If he's an online retailer (i.e., "paper pusher"), he's going to be in a position to offer you more. Either way, based on that $38K, 40% margin, that $16K offer is low. Variables, here, are the retail value and his margin.[/QUOTE]