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<p>[QUOTE="GinoLR, post: 8005277, member: 128351"]Similar, really? You mean reproductions of ancient or medieval coins? In France other gas stations tried to imitate BP's promotional operation. The French company Total noticed that those Brits with their "Treasure of the Kings of France" celebrated French history up to Louis XVI, not later. In 1969 (Napoleon's 200th birthday) Total replied with an advertising campaign of their own, a collection of small gilded medals illustrating the greatest episodes of Napoleon's life. That collection was entitled "Voici l'Empereur". But these medals were not reproductions of old coins, and in my opinion were 1) ugly, 2) not interesting at all. And in the following year 1970 (100th birthday of the IIIrd Republic), Total distributed other gilded medals and even also tiny plastic busts showing the portraits of the IIIrd Republic great figures (politicians, generals, artists, authors, scientists, a collection entitled "Glories of the Republic"). There was even a tiny bust of Maréchal Pétain, I let you imagine the reaction of parents, who all had known WW2, when their kid on the backseat opened his pocket and said: I've got a bust of Pétain! All this was even uglier than the Napoleonic medals and, in my child opinion, was no match for the staters and tetradrachms BP was offering in the same time.[/QUOTE]</p><p><br /></p>
[QUOTE="GinoLR, post: 8005277, member: 128351"]Similar, really? You mean reproductions of ancient or medieval coins? In France other gas stations tried to imitate BP's promotional operation. The French company Total noticed that those Brits with their "Treasure of the Kings of France" celebrated French history up to Louis XVI, not later. In 1969 (Napoleon's 200th birthday) Total replied with an advertising campaign of their own, a collection of small gilded medals illustrating the greatest episodes of Napoleon's life. That collection was entitled "Voici l'Empereur". But these medals were not reproductions of old coins, and in my opinion were 1) ugly, 2) not interesting at all. And in the following year 1970 (100th birthday of the IIIrd Republic), Total distributed other gilded medals and even also tiny plastic busts showing the portraits of the IIIrd Republic great figures (politicians, generals, artists, authors, scientists, a collection entitled "Glories of the Republic"). There was even a tiny bust of Maréchal Pétain, I let you imagine the reaction of parents, who all had known WW2, when their kid on the backseat opened his pocket and said: I've got a bust of Pétain! All this was even uglier than the Napoleonic medals and, in my child opinion, was no match for the staters and tetradrachms BP was offering in the same time.[/QUOTE]
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