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<p>[QUOTE="GinoLR, post: 8004175, member: 128351"]In 1968 in France the BP gas stations (British Petroleum) started an advertising operation called "Treasure of the Kings of France". For each fill of min. 20 liters of gas they gave a mystery pocket in which there was a reproduction of an historical coin. There were 20 different ones, from the ancient Gauls to Louis XVI. The reproductions were of one-side only, the other side just displayed the coin identification, some were gilded with real gold, and you could insert them in a cardboard collector. </p><p><br /></p><p>The success was incredible and 2 years after, in 1970, BP launched another similar promotional operation called "Treasure of Ancient Coins". This time, for each fill you got reproductions of famous Greek coins like a Croesus' stater, an Attic owl, decadrachmas of Syracuse or Carthage, a Roman republican as, etc. </p><p><br /></p><p>Needless to say that many kids begged their parents to refuel only in BP gas stations. They already had 4 Ptolemy tetradrachmas, 3 Attic owls, 2 Philip II staters, etc. but the demarateion or the Croesus' stater was still missing in their collection.</p><p><br /></p><p>Did they do it also in UK (BP is a British company, after all) or in other countries?</p><p><br /></p><p>[ATTACH=full]1388585[/ATTACH]</p><p><br /></p><p>and the Greek coins of 1970:</p><p>[ATTACH=full]1388586[/ATTACH] </p><p>[ATTACH=full]1388587[/ATTACH][/QUOTE]</p><p><br /></p>
[QUOTE="GinoLR, post: 8004175, member: 128351"]In 1968 in France the BP gas stations (British Petroleum) started an advertising operation called "Treasure of the Kings of France". For each fill of min. 20 liters of gas they gave a mystery pocket in which there was a reproduction of an historical coin. There were 20 different ones, from the ancient Gauls to Louis XVI. The reproductions were of one-side only, the other side just displayed the coin identification, some were gilded with real gold, and you could insert them in a cardboard collector. The success was incredible and 2 years after, in 1970, BP launched another similar promotional operation called "Treasure of Ancient Coins". This time, for each fill you got reproductions of famous Greek coins like a Croesus' stater, an Attic owl, decadrachmas of Syracuse or Carthage, a Roman republican as, etc. Needless to say that many kids begged their parents to refuel only in BP gas stations. They already had 4 Ptolemy tetradrachmas, 3 Attic owls, 2 Philip II staters, etc. but the demarateion or the Croesus' stater was still missing in their collection. Did they do it also in UK (BP is a British company, after all) or in other countries? [ATTACH=full]1388585[/ATTACH] and the Greek coins of 1970: [ATTACH=full]1388586[/ATTACH] [ATTACH=full]1388587[/ATTACH][/QUOTE]
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