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<p>[QUOTE=&quot;Lehigh96, post: 3469523, member: 15309&quot;]Heritage has to photograph thousands of coins for each auction which necessitates a cookie cutter assembly line approach.&nbsp; They can&#039;t spend time on each an every coin making sure the coin is cast in the best possible light.&nbsp; While I don&#039;t have confirmation of this, it is my belief based on my experience with numismatic photography that Heritage uses extremely bright lights that are diffused.&nbsp; This approach allows them to reduce slab glare, capture surfaces and color, and be able to change denominations of coins without making any adjustments to their lighting set up.&nbsp; As a result, the luster on all of their photos will appear flat and lifeless, which is the main drawback of using diffused lighting in numismatic photography.</p><p><br /></p><p>Occasionally, they use an outside photographer for high end toned coins.&nbsp; I don&#039;t know if Todd Pollack still does this for them, but I know that he has provided photography services for Heritage in the past.&nbsp; In those rare instances, the coins will show proper luster since Todd mainly uses direct lighting in his photography setup.[/QUOTE]</p><p><br /></p>

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