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<p>[QUOTE="Publius2, post: 8448781, member: 105571"]No dealer that wants to stay in business is going to pay more in total for a coin at auction than he thinks he can resell for a profit (loss leaders and other special circumstances notwithstanding). There is so much that goes into that calculation that it would be impossible to document here, if I even knew all that's considered. So, if the coin at auction looks like it's going to sell at a total cost that is more than the dealer thinks he can make a profit on, he just won't compete for it. It's really as simple as that.</p><p><br /></p><p>This is one reason why, sometimes, the auction is a good place for the knowledgeable collector to buy. Ignore however you feel about buyer's premiums, shipping costs, CC fees and all that other stuff. Only pay attention to what your total cost would be for a particular bid and then do your research to see what you think that coin is worth TO YOU. You can often pick up coins for a price that is somewhere between what it's worth to a dealer and what that same dealer would sell it to you for. </p><p><br /></p><p>As to dealer's profit margins, they are all over the place. There are vest-pocket dealers with extremely low overhead and expenses and there are dealers with very high overheads. The coins and customers they pursue are often a function of their expenses but it's always more complicated than that. But to be successful, a coin dealer must have a margin that is higher than your typical grocery store (2-3%) and less than Apple (20-35%).</p><p><br /></p><p>I believe in the end, to a collector, it is immaterial what a dealer's business model looks like. Do you like the coin, the price, and the service? Then buy. If not, then walk. Don't try to second-guess the dealer, it's a waste of time.[/QUOTE]</p><p><br /></p>
[QUOTE="Publius2, post: 8448781, member: 105571"]No dealer that wants to stay in business is going to pay more in total for a coin at auction than he thinks he can resell for a profit (loss leaders and other special circumstances notwithstanding). There is so much that goes into that calculation that it would be impossible to document here, if I even knew all that's considered. So, if the coin at auction looks like it's going to sell at a total cost that is more than the dealer thinks he can make a profit on, he just won't compete for it. It's really as simple as that. This is one reason why, sometimes, the auction is a good place for the knowledgeable collector to buy. Ignore however you feel about buyer's premiums, shipping costs, CC fees and all that other stuff. Only pay attention to what your total cost would be for a particular bid and then do your research to see what you think that coin is worth TO YOU. You can often pick up coins for a price that is somewhere between what it's worth to a dealer and what that same dealer would sell it to you for. As to dealer's profit margins, they are all over the place. There are vest-pocket dealers with extremely low overhead and expenses and there are dealers with very high overheads. The coins and customers they pursue are often a function of their expenses but it's always more complicated than that. But to be successful, a coin dealer must have a margin that is higher than your typical grocery store (2-3%) and less than Apple (20-35%). I believe in the end, to a collector, it is immaterial what a dealer's business model looks like. Do you like the coin, the price, and the service? Then buy. If not, then walk. Don't try to second-guess the dealer, it's a waste of time.[/QUOTE]
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Heritage Auctions - My First Attempt - With Commentary
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