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<p>[QUOTE="Detecto92, post: 1752888, member: 75105"]Advertising does not need to be done in print anymore. How many people read the newspaper anymore, or paper magazines? Sure the 40 and over might, but most people do everything online. I read books, magazines, newspapers, etc.</p><p> </p><p>You don't really need to advertise at all to be well known. I've never once seen an ad for facebook, and everyone and their dog knows about facebook. </p><p> </p><p>Word-of-mouth is very successful and does not cost a dime.</p><p> </p><p>Getting back on subject, littleton advertises so heavily because they try to lure people. If littleton was a great place to shop, then they would not need to advertise as much, again word-of-mouth is key here.</p><p> </p><p>They are targeting the people who don't collect at all, and sending them stuff, with the "were a very honest company" facade <i>hoping</i> they don't know any better, and they fall for their ruse. </p><p> </p><p>Now with the people who have access to the internet, they can see littleton charges too much. So littleton really shoots themselves in the foot with that. They may spark an interest in someone to turn them into collectors, but once they see lower prices elsewhere, they quit giving littleton their business. </p><p> </p><p>However, with the people without internet access, it might be YEARS before they finally figure out they are spending too much. That's what littleton calls a "customer".</p><p> </p><p>So could I run the same kind of business? However I have a conscious and have to sleep at night, so I prefer not too.[/QUOTE]</p><p><br /></p>
[QUOTE="Detecto92, post: 1752888, member: 75105"]Advertising does not need to be done in print anymore. How many people read the newspaper anymore, or paper magazines? Sure the 40 and over might, but most people do everything online. I read books, magazines, newspapers, etc. You don't really need to advertise at all to be well known. I've never once seen an ad for facebook, and everyone and their dog knows about facebook. Word-of-mouth is very successful and does not cost a dime. Getting back on subject, littleton advertises so heavily because they try to lure people. If littleton was a great place to shop, then they would not need to advertise as much, again word-of-mouth is key here. They are targeting the people who don't collect at all, and sending them stuff, with the "were a very honest company" facade [I]hoping[/I] they don't know any better, and they fall for their ruse. Now with the people who have access to the internet, they can see littleton charges too much. So littleton really shoots themselves in the foot with that. They may spark an interest in someone to turn them into collectors, but once they see lower prices elsewhere, they quit giving littleton their business. However, with the people without internet access, it might be YEARS before they finally figure out they are spending too much. That's what littleton calls a "customer". So could I run the same kind of business? However I have a conscious and have to sleep at night, so I prefer not too.[/QUOTE]
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