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Message:: [QUOTE="Kasia, post: 2964968, member: 31533"]That is probably true. I have not seen across the board increases in grade from NGC vs PCGS on coins, nor have I seen the coin prices I did observe for both be consistently higher at PCGS. And marketing does count. I imagine the budget for advertising and marketing to increase revenues for both companies is pretty hefty. Because neither can afford to ride on their own 'coat-tails' as far as brand and selling/upselling, getting and maintaining customer loyalty, bringing out new products, etc. is concerned. But maybe PCGS is not just viewed as "overall superior" by people, but it could be a result of targeted opportunities that PCGS took to get and maintain brand loyalty. I was neither until recently, and I think I like PCGS better because I like the slabs better. I have not had any graded there, and only had 5 graded coins at NGC, which most are already sold. I did not like one experience I had over one coin which they basically ruined and did not come thru with what they said they would to finish 'fixing' it, so that IMO is a point against them. But honestly, if I liked the slabs better at NGC and was trying to keep all my collection (in areas I am attempting to do so, not the ones I just have for whatever) as aesthetically cohesive, then I would have gone to NGC for that vs PCGS. But I do like PCGS's slabs better for the most part.[/QUOTE]