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<p>[QUOTE=&quot;Opus007, post: 811900, member: 21427&quot;]This was News to me.</p><p><br /></p><p>[SIZE=+1]<span style="color: #0000ff"><b>The Redfield Hoard</b></span>[/SIZE]&nbsp; </p><p>One of the most famous silver coin caches in history was the �Redfield Hoard� of Morgan and Peace silver dollars. Lavere Redfield was a Los Angeles financier who left the big city in the 1930s to become a farmer in Reno, Nevada. Having lived through the Depression, and with a passionate distrust of both government and banks, Mr. Redfield decided to hold much of his capital in silver dollars. Whenever he accumulated $1000 in paper money, he would cash it in at his local bank for a $1000 mint bag of Morgan or Peace silver dollars. Hoisting his bag of silver onto his back, he�d carry it to his simple home, then toss it down the coal shoot leading into his basement! When Mr. Redfield died in 1974, over 600 bags (at 1000 coins per bag, that means 600,000 coins!) were discovered, untouched, where he had �deposited� them decades before. Several original bags of rare dates were found, as well as a vast number of exceedingly high quality specimens of common and scarce date silver dollars. It was truly a treasure trove! </p><p>The �buzz� surrounding the discovery of this unusual hoard was very loud. It may seem strange to contemplate, but times were simpler as recently as the late 1970s. Only governments and universities had computers, and the Internet was still just a gleam in Al Gore�s eye. So the dispersal of this amazing cache of Redfield dollars into the market was done the old fashioned way: through advertising in trade publications catering to collectors, through some telemarketing, and through a little mass media advertising. </p><p>The numismatic market at that time was largely collector-driven, and had not yet evolved into the investor-oriented market it is today. So the dispersal advertising was geared mostly towards the story behind the Redfield coins: what a neat and historical find they were, what an unusual opportunity this was, and of course, how beautiful and rare some of these coins were. Little, if anything, was said about their investment potential or future financial value because the buyers were mainly collectors who were stimulated by the diversity of the find. </p><p>The Redfield Hoard represents a fine example of a successful hoard dispersal. The marketing of the coins was a grass roots effort, very broadly based, with almost the entire dealer community participating. The coins were dispersed over the course of three years. Prices for many issues rose significantly and values have remained high for the most part, and not only because due to the demand generated by the sensational news of the discovery.[/QUOTE]</p><p><br /></p>

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