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<p>[QUOTE="rasiel, post: 1668220, member: 15452"]Maybe it's not showing my best business wisdom in disclosing this but I'll share a little more on the nuts and bolts of printing.</p><p><br /></p><p>In terms of raw dollars the printing costs alone for ERIC II came to just under $210,000. To that amount other costs needed to be added. Some books had to be given away for free, the bulk needed to be stored, some were damaged, ads had to be paid and so on. I figured then on a rough amortized cost of $75 per book and simply doubled that to get the list price (so called "keystoning") to allow wiggle room for wholesale purchasers. </p><p><br /></p><p>The Aorta run, being smaller and fewer pages and in black and white, cost only $16,000 to print and the whole order came in just one pallet so it could be stored in my garage. And the ebook is basically just a color version of Aorta in pdf and all it took to publish was upload the files.</p><p><br /></p><p>The ebook has sold very poorly. It could be that no one knows it's there to buy or that, as Doug pointed out, being a pdf it's not a real ebook but my gut feeling tells me that the big industry shift towards epubs affects references differently than it does novels and self-help books. People - collectors particularly - just prefer leafing through a guide to scrolling around with a mouse or finger. And let's not forget that most coin collectors are generally older and as such prefer the technology they grew up with. The little new blood that comes in from the "Playstation demographic" is going to be more receptive to ebooks but it's still a tiny niche when it comes to Roman coins.</p><p><br /></p><p>In each case above I've tried to address a different market audience and I believe where it comes to this niche of the Roman coin collector I'm ahead of the curve in terms of bang for the buck.</p><p><br /></p><p>Ras[/QUOTE]</p><p><br /></p>
[QUOTE="rasiel, post: 1668220, member: 15452"]Maybe it's not showing my best business wisdom in disclosing this but I'll share a little more on the nuts and bolts of printing. In terms of raw dollars the printing costs alone for ERIC II came to just under $210,000. To that amount other costs needed to be added. Some books had to be given away for free, the bulk needed to be stored, some were damaged, ads had to be paid and so on. I figured then on a rough amortized cost of $75 per book and simply doubled that to get the list price (so called "keystoning") to allow wiggle room for wholesale purchasers. The Aorta run, being smaller and fewer pages and in black and white, cost only $16,000 to print and the whole order came in just one pallet so it could be stored in my garage. And the ebook is basically just a color version of Aorta in pdf and all it took to publish was upload the files. The ebook has sold very poorly. It could be that no one knows it's there to buy or that, as Doug pointed out, being a pdf it's not a real ebook but my gut feeling tells me that the big industry shift towards epubs affects references differently than it does novels and self-help books. People - collectors particularly - just prefer leafing through a guide to scrolling around with a mouse or finger. And let's not forget that most coin collectors are generally older and as such prefer the technology they grew up with. The little new blood that comes in from the "Playstation demographic" is going to be more receptive to ebooks but it's still a tiny niche when it comes to Roman coins. In each case above I've tried to address a different market audience and I believe where it comes to this niche of the Roman coin collector I'm ahead of the curve in terms of bang for the buck. Ras[/QUOTE]
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