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<p>[QUOTE=&quot;Excuse_Me, post: 2067776, member: 72422&quot;]Could this be the beginning of the end for eBay?</p><p><br /></p><p><br /></p><p>In case you didn&#039;t know, 2014 was a bad, bad year for the online auction site eBay. The company was hacked more than once, earnings fell and eBay CEO John Donahoe told Business Insider, &quot;quite frankly, we&#039;re glad to see [2014] come to an end.&quot;</p><p><br /></p><p>But eBay isn&#039;t out of the woods just let. The company has warned that 2015 won&#039;t be a cake walk either. With the company sinking fast, <a href="http://www.businessinsider.com/ebay-plans-to-cut-2400-jobs-2015-1" target="_blank" class="externalLink ProxyLink" data-proxy-href="http://www.businessinsider.com/ebay-plans-to-cut-2400-jobs-2015-1" rel="nofollow">eBay will be cutting around 2,400 jobs</a>, or about 7% of its total workforce, to try and stay afloat.</p><p><br /></p><p>So how on Earth could one of America&#039;s top companies be in so much trouble? Donahoe had plenty of reasons which he detailed in his latest earnings call.</p><p><br /></p><p>&quot;Q4 was disappointing. Significant events in 2014 have disrupted our ecosystem and overwhelmed the progress we were making on a number of fronts, impacting our performance.&quot;</p><p><br /></p><p>&quot;First, the password reset and SEO changes significantly impacted traffic, which did not recover in the second half as expected. eBay&#039;s loyal customers are back following the reset of our passwords, but our more occasional customers have not returned as quickly as expected in Q4.&quot;</p><p><br /></p><p>There was also Google&#039;s implementation of Panda 4.0, which stripped eBay of 80% of its best search listings, due to its bad ad practices.</p><p><br /></p><p>&quot;We clawed our way back to where SEO traffic is more or less where it was before the event, but it&#039;s not yet driving growth and it&#039;s not yet driving the same new buyers.&quot;</p><p><br /></p><p>Those are just a few of the issues and Donahoe warns, it&#039;s going to get worse before it&#039;s going to get better.[/QUOTE]</p><p><br /></p>

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