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Message:: [QUOTE="jloring, post: 762607, member: 15518"]"Buy it Now" and setting a reserve are two different animals... actually, there are at least three ways a seller can set up his auction... a true auction, with a starting price set by the seller; a reserve auction where the starting price is below the "reserve" (or minimum amount the seller will accept for his item); and a "buy it now" which in fact is not an auction at all, but has a fixed price for the item. Sometimes sellers combine the auction with the "buy it now" option, which never made much sense to me. Why not just run a true auction with a minimum set at the price you want for the item? Anyway, the "buy it now" option appears on the search page and listing page... I believe the "reserve not met" for reserve auctions only appears on the listing page. A quick tour through eBay's "help" pages should clear up any questions... maybe someone will post a link.[/QUOTE]