because it reminded you of a song? I bought the U & I Coin Club medal because it reminded me of the song: I'll Be There. If by chance you also had to endure a girl in 1970 gushing over the song, seemingly forever, then you already know how the song starts out.
Took a couple tries for me to mentally rewind it to the first verse, but yep, got it. I was born about five years after MJ, and had no sisters, so girls reacting to the song weren't really part of my world at the time.