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<p>[QUOTE=&quot;Numismatist47, post: 868105, member: 24577&quot;]Retail is a mark-up of wholesale cost, anywhere from 30-40% depending.</p><p>&nbsp;</p><p>Wholesale is at cost or slightly above.</p><p>&nbsp;</p><p>Example: US Mint sells at retail, mark-up of what it cost them to produce an item. Let&#039;s say it cost the Mint $12 to produce 1 proof set(I&#039;m sure its more but for the sake of the example). If they sold that set at $12 they break even on their cost to make the set, no profit. They mark-up the price for a retail cost to the consumer, so they cover their cost of production, and make a profit.[/QUOTE]</p><p><br /></p>

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