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Message:: [QUOTE="Mark Feld, post: 371610, member: 11467"]It depends upon a combination of the dealer and/or the coin and/or the circumstances. For openers, I generally mark up my coins by an average of 15% over cost. However, if I have to stretch to buy something, I might mark it up by 10% instead. On the other hand, if I am able to buy a coin at an especially favorable price, I might mark it up 20% to 25%. Lower mark-ups/margins are more likely with certain coins such as bullion related material and more actively traded generic pieces. However, rarer/more esoteric, less actively traded items often carry a larger % mark-up. I give discounts from my listed price on occasion, so while the list price might be 15% over cost, the selling price is often lower. Discounts might go to well established clients and/or larger transactions and/or to dealers with whom I do a lot of business. Lastly, once I have had a coin for "too long" I will discount it in order to move it and replace it with "fresher" inventory. I am under the impression that many dealers work on larger margins than I do (Edited to add: I am a sole proprietor with minimal overhead),  though some who operate mostly on a wholesale basis probably work on lower margins. In summary, there is definitely no one/short answer to the question.<img src="styles/default/xenforo/clear.png" class="mceSmilieSprite mceSmilie1" alt=":)" unselectable="on" unselectable="on" />[/QUOTE]