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Coin store attitude? Just mention ebay!!
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<p>[QUOTE="Otter, post: 738020, member: 3464"]There is a parallel in many other industries. Go into a Scuba Shop and mention that you can get the same identical product for 30-40% less (which on some equipment is $100s of dollars) and you get the 'its life support, why would you buy it on the internet' or 'its not warrantied'. </p><p><br /></p><p>The smarter, more progressive shops have (1) opened an online store, (2) lowered their prices to be more inline (usually slightly more) with online retailers, (3) realized they can make more in volume at a lower prices serving the entire country vs. just their local area, (4) provide more immediacy of getting the product and demonstrate extra value (through better service) to justify a ~10% premium to online retailers.</p><p><br /></p><p>I reflect back to one of my favorite quotes by Dr. Peter Drucker, (paraphrased) "Its not the customer's responsibility for you to make a profit."[/QUOTE]</p><p><br /></p>
[QUOTE="Otter, post: 738020, member: 3464"]There is a parallel in many other industries. Go into a Scuba Shop and mention that you can get the same identical product for 30-40% less (which on some equipment is $100s of dollars) and you get the 'its life support, why would you buy it on the internet' or 'its not warrantied'. The smarter, more progressive shops have (1) opened an online store, (2) lowered their prices to be more inline (usually slightly more) with online retailers, (3) realized they can make more in volume at a lower prices serving the entire country vs. just their local area, (4) provide more immediacy of getting the product and demonstrate extra value (through better service) to justify a ~10% premium to online retailers. I reflect back to one of my favorite quotes by Dr. Peter Drucker, (paraphrased) "Its not the customer's responsibility for you to make a profit."[/QUOTE]
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