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<p>[QUOTE="Kentucky, post: 5160072, member: 33176"]"Tab was created in 1963 by Coca-Cola after the successful sales and marketing of <a href="https://en.wikipedia.org/wiki/Diet_Rite" target="_blank" class="externalLink ProxyLink" data-proxy-href="https://en.wikipedia.org/wiki/Diet_Rite" rel="nofollow">Diet Rite</a> cola, owned by The <a href="https://en.wikipedia.org/wiki/RC_Cola" target="_blank" class="externalLink ProxyLink" data-proxy-href="https://en.wikipedia.org/wiki/RC_Cola" rel="nofollow">Royal Crown</a> Company;<a href="https://en.wikipedia.org/wiki/Tab_(drink)#cite_note-7" target="_blank" class="externalLink ProxyLink" data-proxy-href="https://en.wikipedia.org/wiki/Tab_(drink)#cite_note-7" rel="nofollow">[7]</a> previously, Diet Rite had been the only sugarless soda on the market. Tab was marketed to consumers who wanted to "keep tabs" on their weight.<a href="https://en.wikipedia.org/wiki/Tab_(drink)#cite_note-official-8" target="_blank" class="externalLink ProxyLink" data-proxy-href="https://en.wikipedia.org/wiki/Tab_(drink)#cite_note-official-8" rel="nofollow">[8]</a><a href="https://en.wikipedia.org/wiki/Tab_(drink)#cite_note-Fortune-9" target="_blank" class="externalLink ProxyLink" data-proxy-href="https://en.wikipedia.org/wiki/Tab_(drink)#cite_note-Fortune-9" rel="nofollow">[9]</a></p><p><br /></p><p>Coca-Cola's <a href="https://en.wikipedia.org/wiki/Marketing_research" target="_blank" class="externalLink ProxyLink" data-proxy-href="https://en.wikipedia.org/wiki/Marketing_research" rel="nofollow">marketing research</a> department used its <a href="https://en.wikipedia.org/wiki/IBM_1401" target="_blank" class="externalLink ProxyLink" data-proxy-href="https://en.wikipedia.org/wiki/IBM_1401" rel="nofollow">IBM 1401</a> computer to generate a list of over 185,000 four-letter words with one vowel, adding names suggested by the company's own staff; the list was stripped of any words deemed unpronounceable or too similar to existing trademarks.<a href="https://en.wikipedia.org/wiki/Tab_(drink)#cite_note-investing-10" target="_blank" class="externalLink ProxyLink" data-proxy-href="https://en.wikipedia.org/wiki/Tab_(drink)#cite_note-investing-10" rel="nofollow">[10]</a> Of a final list of about twenty names, "Tabb" was chosen, influenced by the possible play on words, and shortened to "Tab" during development. Packaging designer Robert Sidney Dickens gave the name the capitalization pattern ("TaB") used in the logo as well as creating a new bottle design for the soft drink.<a href="https://en.wikipedia.org/wiki/Tab_(drink)#cite_note-11" target="_blank" class="externalLink ProxyLink" data-proxy-href="https://en.wikipedia.org/wiki/Tab_(drink)#cite_note-11" rel="nofollow">[11]</a></p><p><br /></p><p>For a time in the 1970s, Coca-Cola introduced six variety flavors of Tab (all of which were also sugar-free): <a href="https://en.wikipedia.org/wiki/Root_beer" target="_blank" class="externalLink ProxyLink" data-proxy-href="https://en.wikipedia.org/wiki/Root_beer" rel="nofollow">Root Beer</a>, Lemon-Lime, <a href="https://en.wikipedia.org/wiki/Ginger_ale" target="_blank" class="externalLink ProxyLink" data-proxy-href="https://en.wikipedia.org/wiki/Ginger_ale" rel="nofollow">Ginger Ale</a>, Black Cherry, Strawberry, and Orange.<a href="https://en.wikipedia.org/wiki/Tab_(drink)#cite_note-me-12" target="_blank" class="externalLink ProxyLink" data-proxy-href="https://en.wikipedia.org/wiki/Tab_(drink)#cite_note-me-12" rel="nofollow">[12]</a> A <a href="https://en.wikipedia.org/wiki/Caffeine" target="_blank" class="externalLink ProxyLink" data-proxy-href="https://en.wikipedia.org/wiki/Caffeine" rel="nofollow">caffeine</a>-free version of the original Tab flavor was introduced in 1983, alongside caffeine-free versions of Coca-Cola and Diet Coke.<a href="https://en.wikipedia.org/wiki/Tab_(drink)#cite_note-caffeine-13" target="_blank" class="externalLink ProxyLink" data-proxy-href="https://en.wikipedia.org/wiki/Tab_(drink)#cite_note-caffeine-13" rel="nofollow">[13]</a> <a href="https://en.wikipedia.org/wiki/Tab_Clear" target="_blank" class="externalLink ProxyLink" data-proxy-href="https://en.wikipedia.org/wiki/Tab_Clear" rel="nofollow">Tab Clear</a>, a <a href="https://en.wikipedia.org/wiki/Caramel_color" target="_blank" class="externalLink ProxyLink" data-proxy-href="https://en.wikipedia.org/wiki/Caramel_color" rel="nofollow">caramel color</a>-free version of Tab,<a href="https://en.wikipedia.org/wiki/Tab_(drink)#cite_note-biau-14" target="_blank" class="externalLink ProxyLink" data-proxy-href="https://en.wikipedia.org/wiki/Tab_(drink)#cite_note-biau-14" rel="nofollow">[14]</a> was released in the United States in 1992, and subsequently in the United Kingdom and Japan.<a href="https://en.wikipedia.org/wiki/Tab_(drink)#cite_note-15" target="_blank" class="externalLink ProxyLink" data-proxy-href="https://en.wikipedia.org/wiki/Tab_(drink)#cite_note-15" rel="nofollow">[15]</a><a href="https://en.wikipedia.org/wiki/Tab_(drink)#cite_note-clearuk-16" target="_blank" class="externalLink ProxyLink" data-proxy-href="https://en.wikipedia.org/wiki/Tab_(drink)#cite_note-clearuk-16" rel="nofollow">[16]</a> Tab Clear was discontinued in 1994.<a href="https://en.wikipedia.org/wiki/Tab_(drink)#cite_note-biau-14" target="_blank" class="externalLink ProxyLink" data-proxy-href="https://en.wikipedia.org/wiki/Tab_(drink)#cite_note-biau-14" rel="nofollow">[14]</a></p><p><br /></p><p>In 2006, Coca-Cola introduced <a href="https://en.wikipedia.org/wiki/Tab_Energy" target="_blank" class="externalLink ProxyLink" data-proxy-href="https://en.wikipedia.org/wiki/Tab_Energy" rel="nofollow">Tab Energy</a>. Though it shares the Tab branding, its formula is entirely different from that of the standard cola: it is sweetened with <a href="https://en.wikipedia.org/wiki/Sucralose" target="_blank" class="externalLink ProxyLink" data-proxy-href="https://en.wikipedia.org/wiki/Sucralose" rel="nofollow">sucralose</a> and has a <a href="https://en.wikipedia.org/wiki/Sour" target="_blank" class="externalLink ProxyLink" data-proxy-href="https://en.wikipedia.org/wiki/Sour" rel="nofollow">sour</a>, tart flavor.<a href="https://en.wikipedia.org/wiki/Tab_(drink)#cite_note-sf-17" target="_blank" class="externalLink ProxyLink" data-proxy-href="https://en.wikipedia.org/wiki/Tab_(drink)#cite_note-sf-17" rel="nofollow">[17]</a>"</p><p><br /></p><p>"In October 2020, Coca-Cola announced that it would discontinue Tab at the end of the year.<a href="https://en.wikipedia.org/wiki/Tab_(drink)#cite_note-6" target="_blank" class="externalLink ProxyLink" data-proxy-href="https://en.wikipedia.org/wiki/Tab_(drink)#cite_note-6" rel="nofollow">[6]</a>"</p><p><br /></p><p><a href="https://en.wikipedia.org/wiki/Tab_(drink)" target="_blank" class="externalLink ProxyLink" data-proxy-href="https://en.wikipedia.org/wiki/Tab_(drink)" rel="nofollow">https://en.wikipedia.org/wiki/Tab_(drink)</a>[/QUOTE]</p><p><br /></p>
[QUOTE="Kentucky, post: 5160072, member: 33176"]"Tab was created in 1963 by Coca-Cola after the successful sales and marketing of [URL='https://en.wikipedia.org/wiki/Diet_Rite']Diet Rite[/URL] cola, owned by The [URL='https://en.wikipedia.org/wiki/RC_Cola']Royal Crown[/URL] Company;[URL='https://en.wikipedia.org/wiki/Tab_(drink)#cite_note-7'][7][/URL] previously, Diet Rite had been the only sugarless soda on the market. Tab was marketed to consumers who wanted to "keep tabs" on their weight.[URL='https://en.wikipedia.org/wiki/Tab_(drink)#cite_note-official-8'][8][/URL][URL='https://en.wikipedia.org/wiki/Tab_(drink)#cite_note-Fortune-9'][9][/URL] Coca-Cola's [URL='https://en.wikipedia.org/wiki/Marketing_research']marketing research[/URL] department used its [URL='https://en.wikipedia.org/wiki/IBM_1401']IBM 1401[/URL] computer to generate a list of over 185,000 four-letter words with one vowel, adding names suggested by the company's own staff; the list was stripped of any words deemed unpronounceable or too similar to existing trademarks.[URL='https://en.wikipedia.org/wiki/Tab_(drink)#cite_note-investing-10'][10][/URL] Of a final list of about twenty names, "Tabb" was chosen, influenced by the possible play on words, and shortened to "Tab" during development. Packaging designer Robert Sidney Dickens gave the name the capitalization pattern ("TaB") used in the logo as well as creating a new bottle design for the soft drink.[URL='https://en.wikipedia.org/wiki/Tab_(drink)#cite_note-11'][11][/URL] For a time in the 1970s, Coca-Cola introduced six variety flavors of Tab (all of which were also sugar-free): [URL='https://en.wikipedia.org/wiki/Root_beer']Root Beer[/URL], Lemon-Lime, [URL='https://en.wikipedia.org/wiki/Ginger_ale']Ginger Ale[/URL], Black Cherry, Strawberry, and Orange.[URL='https://en.wikipedia.org/wiki/Tab_(drink)#cite_note-me-12'][12][/URL] A [URL='https://en.wikipedia.org/wiki/Caffeine']caffeine[/URL]-free version of the original Tab flavor was introduced in 1983, alongside caffeine-free versions of Coca-Cola and Diet Coke.[URL='https://en.wikipedia.org/wiki/Tab_(drink)#cite_note-caffeine-13'][13][/URL] [URL='https://en.wikipedia.org/wiki/Tab_Clear']Tab Clear[/URL], a [URL='https://en.wikipedia.org/wiki/Caramel_color']caramel color[/URL]-free version of Tab,[URL='https://en.wikipedia.org/wiki/Tab_(drink)#cite_note-biau-14'][14][/URL] was released in the United States in 1992, and subsequently in the United Kingdom and Japan.[URL='https://en.wikipedia.org/wiki/Tab_(drink)#cite_note-15'][15][/URL][URL='https://en.wikipedia.org/wiki/Tab_(drink)#cite_note-clearuk-16'][16][/URL] Tab Clear was discontinued in 1994.[URL='https://en.wikipedia.org/wiki/Tab_(drink)#cite_note-biau-14'][14][/URL] In 2006, Coca-Cola introduced [URL='https://en.wikipedia.org/wiki/Tab_Energy']Tab Energy[/URL]. Though it shares the Tab branding, its formula is entirely different from that of the standard cola: it is sweetened with [URL='https://en.wikipedia.org/wiki/Sucralose']sucralose[/URL] and has a [URL='https://en.wikipedia.org/wiki/Sour']sour[/URL], tart flavor.[URL='https://en.wikipedia.org/wiki/Tab_(drink)#cite_note-sf-17'][17][/URL]" "In October 2020, Coca-Cola announced that it would discontinue Tab at the end of the year.[URL='https://en.wikipedia.org/wiki/Tab_(drink)#cite_note-6'][6][/URL]" [URL]https://en.wikipedia.org/wiki/Tab_(drink)[/URL][/QUOTE]
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