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<p>[QUOTE="GDJMSP, post: 516385, member: 112"]Marketing is marketing regardless of what you are selling. And to be a successful salesman you put the glamour up front where it catches peoples eyes. You have to <u>draw</u> them to your table.</p><p><br /></p><p>The best displays I have ever seen are sort of like the seats in a theater. Intsead of just a flat bottomed display case the bottom has rows that are pitched at an angle about 3/8" - 1/2" higher at the back than they are in the front. This allows the coins, whether they be in slabs, 2x2's or other holders, to sit an an angle to glass top of the case. This greatly reduces the glare on the glass making it much easier for people to see the coins without having to remove them from the sealed case. The luster hits them in the eyes from 10 ft away. It also permits you to get even more coins in that case than if it were flat for the bottom of the slabs in one row can be slightly overlapped by the top of the slabs in the next row.</p><p><br /></p><p>Now that's for the glamour. For the meat and potatoes boxes are always better than 3 ring binders. For one you don't have to worry about removing the coins from the binder after the show because of concerns about PVC. And yes, I know you can get non PVC pages. But if you do, all of the looking done at the shows is going to wear those pages out very quickly because they are hard and brittle and crack & break very quickly with use. And you will spend a ton replacing those pages all the time. With boxes, you put them in and leave them there.[/QUOTE]</p><p><br /></p>
[QUOTE="GDJMSP, post: 516385, member: 112"]Marketing is marketing regardless of what you are selling. And to be a successful salesman you put the glamour up front where it catches peoples eyes. You have to [U]draw[/U] them to your table. The best displays I have ever seen are sort of like the seats in a theater. Intsead of just a flat bottomed display case the bottom has rows that are pitched at an angle about 3/8" - 1/2" higher at the back than they are in the front. This allows the coins, whether they be in slabs, 2x2's or other holders, to sit an an angle to glass top of the case. This greatly reduces the glare on the glass making it much easier for people to see the coins without having to remove them from the sealed case. The luster hits them in the eyes from 10 ft away. It also permits you to get even more coins in that case than if it were flat for the bottom of the slabs in one row can be slightly overlapped by the top of the slabs in the next row. Now that's for the glamour. For the meat and potatoes boxes are always better than 3 ring binders. For one you don't have to worry about removing the coins from the binder after the show because of concerns about PVC. And yes, I know you can get non PVC pages. But if you do, all of the looking done at the shows is going to wear those pages out very quickly because they are hard and brittle and crack & break very quickly with use. And you will spend a ton replacing those pages all the time. With boxes, you put them in and leave them there.[/QUOTE]
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