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<p>[QUOTE=&quot;Owle, post: 1966192, member: 22004&quot;]Have you never read the bright, bold colorful ads in all the glossy coin publications?&nbsp; One principle of successful advertising is repetition; if readers see the ad often enough, week after week or month after month they begin to believe the advertiser must be a &quot;success&quot; because the publication has continued to carry their ads.&nbsp; In many cases it is the other way around, the publication is so dependent on ad dollars they cannot risk losing the major advertisers.&nbsp; </p><p><br /></p><p>I once asked Kleinman if the advertising he does was paying off, and he stated how very expensive the ads were, sometimes they did not help his business but in the long run maybe they build market presence and credibility.&nbsp; Now I see he tends to run the smaller ads.[/QUOTE]</p><p><br /></p>

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